BC Chartering has announced the introduction of its "apac service", as a new trademark which represents the carrier's promise to service "any port, any cargo." "With that, BBC Chartering announces its intention to operate the world's first global high performance inducement service for project, break-bulk and general cargo," the company emphasised in a release.

"Our ˜apac service' stands for what BBC Chartering is all about," said Mr Svend Andersen, CEO of BBC Chartering. "We serve ˜any port, any cargo,' and we are extremely proud that our global organisation can operate such a service, which provides customers an unrivalled project, break-bulk and general cargo shipping experience". According to BBC Chartering, customers benefit from apac in terms of flexibility for inducements along trade lanes, global coverage on over 30 high-frequency trades, decrease in risk with market-leading shipping performance, receiving the highest value through integrated shipping solutions, and reliability with a fleet which is largely controlled within the carrier's group of companies.

According to Mr Andersen, BBC Chartering currently manages about 6,000 port calls annually, which create a network of more than 30 regular and highly frequented trades with many sailings. With a current trading capacity of approximately 1.5 million tonnes deadweight (dwt) on about 150 multi-purpose and heavy lift vessels globally, BBC Chartering is in a position to offer and create unique value. "The combination of cargo is how we can contribute to a share-economy, i.e. better utilising the world's largest fleet of modern project carriers to the overall benefit of our customers and the environment," he said.

Under apac, BBC Chartering promotes the following originating regions as service areas: North America, South America, Europe/Continent, Mediterranean, Africa, Middle East, and Far East, including Australia. In addition, regional and special destination services are offered for Central America, Caribbean, Great Lakes, intra-Europe, Caspian Sea, and for Arctic Sea sailings, the release highlighted.